>>Answered Suggest a case study of Indian Textile industry and define the dissertation on the study of power…

Questions>>Answered Suggest a case study of Indian Textile industry and define the dissertation on the study of power…
Nick Burton asked 2 years ago
Suggest a case study of Indian Textile industry and define the dissertation on the study of power balance and conflict in an international buyer-seller relationship

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Topic title: Dissertation on STUDY OF POWER BALANCE AND CONFLICT IN AN INTERNATIONAL BUYER-SELLER RELATIONSHIP: A CASE STUDY OF INDIAN TEXTILE INDUSTRY
Word length: 15000
Data collection: Secondary

1 Answers
answered 1 year ago

The current study is focused on evaluating how power balance and conflict affects the buyer and supplier relationship between international environments. According to past studies, potential pricing strategy is considered as one of the most important factors in reducing conflict and bargaining degree of the customers. As stated by Manikandan & Thirunuvakkarsu (2010), most of the textile organisations are failing to achieve its business goals due to the existing issue of power balance and conflict among the suppliers and the buyers. Hence, present study would analyse what are the issues behind this conflict and whether the Indian textile industry is successful in handing the same or not. Several studies have revealed that Indian customers and suppliers both have great power to bargain with each and every purchase and sales respectively. It is a proven fact that pricing strategy holds significant position in controlling the bargaining power and buyer supplier relationship. The core purpose of this study is to evaluate the influence of power balance and conflict in an international buyer seller relationship


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